Call us direct on
01977 701261

Tag Archives: Prima Donna lingerie

When do you wear a matching lingerie set?

In May 2014, lingerie group Van de Velde, conducted a survey among 36,937 customers of specialty lingerie shops in the Netherlands, Belgium, France, Germany and the United Kingdom. The results showed that lingerie sets in general are strikingly popular with our French counterparts; 67% of French women prefer them, whereas here in the UK only 41% of us British women want matching briefs to go with our new bra. For most women, a special occasion is the perfect opportunity to Read More...

The secret of Deauville, Prima Donna’s star collection

Every 2 minutes, somewhere in the world, someone buys a Prima Donna Deauville bra and here at Affair Lingerie, we do find it to be our best selling collection. And now we can reveal Deauville's secrets as to why this is the case. The shoulder straps on the Deauville are hot melted rather than stitched, because that feels nicer against the skin. The underwires are covered with three types of material to ensure they never jab into the skin and thanks to a soft Read More...